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Charles Baldwin

Charles Baldwin

Founder & CEO

Over the years I have run a diversity of businesses, including construction and technology related companies in the US. Although I retired in 1996, I have never quit working. When I was running my businesses in the US, we had the same problems with getting customers as you do today. Fortunately, we all have many more ways to entice customers to do business with us now, than we did before. I still have several businesses in the UK, so I set up a social media agency to help with getting customers. Since I tend to think out of the box, I named the company Divergency, because we are not your normal marketing company. The company is run by our youngest son, Alex.


Alex Baldwin
Managing Director


I have been working with social media accounts for several years and manage a team in the Philippines for other clients. After completing my degree in Engineering and not finding any employment opportunities, I turned to my other talents. I have now joined one of the family businesses and work towards making your business a profitable one!